Qualitative Research

Qualitative Research Consultants

Qualitative Research
Our qualitative research consultants offer comprehensive qualitative research services to organizations worldwide. Specializing in social research, our team brings extensive expertise in qualitative research methodologies and data analysis to every project we undertake.
While we excel in managing research projects from inception to completion, we also cater to clients seeking individual tasks such as data analysis and desk research. Whether you require assistance with coding qualitative data, conducting thematic analysis, or synthesizing findings from existing literature, we have the skills and resources to deliver high-quality outcomes tailored to your needs.
Our remote research services ensure seamless collaboration with organizations internationally, regardless of geographical boundaries. If you’re interested in our services or have any inquiries, we invite you to reach out to us for a quote or further discussion. Let Qualitas Research be your trusted partner in conducting impactful qualitative research that drives meaningful insights and positive outcomes for your organization.


At our full-service research company, we bring expertise in a range of qualitative methodologies, offering a comprehensive range of approaches for data collection and analysis. Our versatile toolkit includes:

  1. In-depth and Semi-Structured Interviews: We conduct thorough one-on-one interviews and semi-structured discussions to delve deep into participants’ perspectives and experiences.

  2. Focus Groups and Small Group Interviews: We facilitate dynamic group discussions to explore shared opinions and attitudes among participants.

  3. Participant and Non-Participant Observation: We observe individuals and groups in natural settings, providing valuable insights into behaviors and interactions.

  4. Survey Methods: We employ various survey formats, including paper, online, email, and mobile surveys, to gather qualitative data efficiently and effectively.

  5. Creative Methods: We utilize innovative approaches such as photography, art, creative writing, diaries, and journals to elicit rich qualitative data and foster participant engagement.

  6. Documentary Sources and Systems Data: We analyze existing documents, records, and system data to supplement primary research findings and enrich our understanding of the research topic.

  7. Mixed Methods Designs: We integrate qualitative and quantitative techniques to gain a comprehensive understanding of complex phenomena, offering a holistic approach to research.

By leveraging this diverse array of methodologies, we tailor our research approach to meet the unique needs of each project, ensuring robust data collection and insightful analysis. Whether you require a single method or a combination of approaches, our team is committed to delivering high-quality research outcomes that address your objectives effectively.

Thematic map
Developing a thematic map

Qualitative Data Analysis

At our research company, we possess expertise in a diverse range of analytical approaches and techniques, ensuring thorough and insightful interpretation of research findings. Our capabilities include:

  1. Qualitative Data Analysis and Interpretation:
    • Thematic Analysis: Identifying and analyzing recurring themes within qualitative data to uncover patterns and meanings.
    • Grounded Theory/Constant Comparison Method: Developing theories or conceptual frameworks grounded in the data through iterative comparison and analysis.
    • Framework Method: Organizing and interpreting qualitative data using a structured framework or matrix.
    • Content Analysis: Systematically categorizing and analyzing textual data to identify key themes or patterns.
  2. Qualitative Analysis with NVivo:
    • Coding: Systematically organizing and categorizing qualitative data using NVivo’s coding features.
    • Theme Development: Identifying and refining themes or patterns within the data through iterative coding processes.
    • Coding Comparison Queries: Comparing and contrasting coded data to identify relationships and insights.
    • Data Visualization: Creating visual representations of qualitative data using NVivo’s visualization tools, such as word maps, hierarchy charts, and concept maps.
  3. Coding and Analysis of Free Text Responses:
    • Applying coding techniques to systematically analyze and interpret free-text responses from open-ended survey questions, ensuring thorough examination of qualitative data.
  4. Secondary Analysis of Existing Data:
    • Leveraging existing data sources, such as surveys, system data, and documents, for secondary analysis to uncover new insights or validate findings from primary research.
  5. Data Visualization:
    • Utilizing tools like Excel, PowerPoint, and Word to create visually compelling representations of data, enhancing understanding and communication of key findings.


With our expertise in these analytical approaches and techniques, we are equipped to handle diverse research projects and deliver actionable insights that drive informed decision-making.

NVivo for analyzing qualitative data
Using NVivo to Code Qualitative Data