Using AI in Qualitative Research

In this post we will consider the advantages and limitations of using AI in qualitative research, as well as the main ethical considerations.

Analyzing free-text responses

free text analysis

This article covers why we include open-ended questions in surveys, and how we analyze data collected from free-text responses to open ended survey questions.

Focus Groups in Qualitative Research

focus group

In qualitative research, focus groups are a dynamic and powerful method for gathering rich, nuanced insights into human behaviors, attitudes, and perceptions.

Interviewing in Social Research

qualitative research consultants

In this blog post, we explore the best practices and strategies for conducting effective interviews in qualitative social research.

Sampling in Qualitative Research

sampling in qualitative research

By adopting purposeful and thoughtful sampling strategies, qualitative researchers can select participants or cases that offer rich, meaningful insights.

Coding Qualitative Data Using NVivo

research support with qualitative analysis

NVivo offers a suite of features tailored to meet the diverse needs of qualitative researchers, such as advanced coding and visualization capabilities,

Mixed Methods Research

our research

Relying solely on one approach may limit the scope and depth of understanding. This is where mixed methods research comes into play,

Understanding Qualitative Research

data analyst

In this post we consider the essence of qualitative research, and explore its principles, methodologies, and the unique insights it offers.

Qualitative Research Techniques

In this blog post, we delve into the world of qualitative research techniques, exploring methods, strengths, and applications.