Our Research Consultants

Qualitas Research

We are a dedicated team of independent research consultants, specializing in both qualitative and quantitative research methodologies, as well as advanced data analysis techniques. Our collective expertise allows us to tackle a diverse array of projects with precision and insight.

In addition to our core team, we collaborate closely with a network of trusted research associates, data analysts, and statisticians. This collaborative approach ensures that we can assemble the ideal team tailored to the specific needs of each project, maximizing efficiency and delivering results of the highest quality.

Whether you require support in qualitative interviews, survey design, statistical analysis, or report writing, our dynamic team is here to provide comprehensive research solutions tailored to your objectives.

Kim Morral, Research Consultant

Kim Morral

Principal and Founder

Kim is an accomplished freelance researcher and the owner of Qualitas Research Inc. With over two decades of professional experience in health, social services, and education, Kim brings a wealth of expertise to every project she undertakes.

As a credentialed evaluator with the Canadian Evaluation Society, Kim holds herself to the highest standards of quality and integrity in her work. Her academic background includes a Bachelor’s degree in Psychology, complemented by postgraduate qualifications in social sciences and research methods.

Kim became a freelancer in 2013, after a decade of working with non-profit organizations, public sector, and higher education institutions. Prior to establishing her own business, she served as a Senior Researcher in the Faculty of Health and Social Sciences at Leeds Beckett University.

Kim has successfully completed research projects for a diverse range of clients, including universities, health authorities, government departments, small non-profits, and national charities. Kim’s work has focused on driving positive change through research.

Email: kim@qualitasresearch.com

Connect: LinkedIn | ResearchGate

Caroline Paley

Caroline Paley

Research Associate

Caroline has been a researcher since 1999 after gaining a BSc and MSc in Sociology. She first worked at Brighton University in the Health and Social Policy Research Centre, where she was involved in a range of projects. She then worked for the Centre for Health Promotion Research at Leeds Metropolitan University for a number of years. Her research projects include a Help the Aged project about older people and loneliness, evaluations of local Sure Start programmes, and a Department for Transport study about how parents teach their children about road safety. Most recently, she was the Research Officer for the evaluation of the Leeds Independent Living Project (ILP). During these research projects, Caroline used different methods to find out peoples’ views and experiences, including interviews, focus groups, questionnaires, photography, drama and drawing. Caroline has worked with Qualitas Research since 2012.

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Sam Fuglestad

Research Assistant

Sam has worked as a freelance research assistant since 2006, providing research support to a wide range of clients. She has a degree in Psychology and an Advanced Certificate in Market and Social Research Practice (Market Research Society). Sam specialises in qualitative analysis using frameworks. She has expertise in charting and coding qualitative data collected from interviews and focus groups, in Word, Excel or NVivo. Sam provides a range of other research services such as telephone interviewing, transcribing, preparation of topic guides, tracking survey responses, and coding survey responses.